Teaching Toys by Estrela

The day we brought to life the toys that autistic children hyperfocus on,
so they could teach them.

Autistic children often struggle to learn the basics, creating a critical gap in early education that needs to be addressed. But do you know what truly captures their attention? Their favorite toys. Studies show that 90% of children on the spectrum form deep, focused bonds with specific toys. So instead of trying to shift their focus, we embraced it. Using technology, we turned those beloved toys into interactive teachers on mobile devices, meeting children right where they are.

Role: Senior Copywriter