WhatsApp - Fly, baby Fly

The day we told everyone that's is ok to let things go .

WhatsApp released a new tool called Disappering Messages, in which the messeges you get vanish with time. To launch it, we were based on the insight that many things people send are too much. Sometimes embarrassing. Sometimes overwhelming. You've been there, so you know: it's ok to let them go.

Role: Senior Copywriter, songwriter