Yellow May - Detran SP
The day we showed the most frightening side of traffic accidents: the unbearable wait of those who lost someone.
Life keeps pushing us to go faster. And to make up for lost time, we often speed through traffic to get to places quicker. But here’s the problem: the risk of an accident becomes huge. And when it happens, we don’t just miss our destination: we leave those who love us waiting forever for an arrival that never comes.
Role: Concept, Senior Copywriter